Jennifer Justice, also known as JJ, is an entertainment and live experience executive known for her expertise in building artists’ careers and business portfolios by marrying art with commerce. JJ made her mark as an entertainment attorney at Carroll, Guido and Groffman LLP where she was made partner in only 3 years. With a roster of clients that included Jay-Z, Outkast, Slipknot and Mark Ronson, and having negotiated massive joint venture agreements including the partnerships of Jay-Z and Roc Nation with Live Nation, JJ parlayed her experience to join Jay-Z to build Roc Nation in 2010.
As General Counsel and EVP at Roc Nation, JJ helped structure the vision and growth of Roc Nation and oversaw the expansion of Roc Nation’s portfolio offering to include TV, film, branding, sports and media entertainment. She served on the board of Roc Nation’s joint venture companies Three Six Media and Steam Engine, aided the creation of major strategic partnerships including Stance, Skullcandy, Puma, and Budweiser and served as Jay-Z’s personal entertainment attorney for a total of 17 years as well as Beyonce’s personal attorney for two years while at Roc Nation.
JJ joined Superfly in 2016 as the President of Corporate Development, a role created for her to expand the portfolio of the then 17 year old live experience company. During her 2 1⁄2 year tenure, Superfly doubled their ownership of live music experiences, increased revenues by 65% and raised a Series B round of financing.
From the beginning of her career, JJ has championed gender equality & diversity in the workplace and serves on many boards with the same initiatives including at Chair of the WIE Network Advisory Board, a founding advisory board member of USC’s Annenberg Inclusion Initiative and on the board of the innovative domestic violence organization, Freefrom. In addition, JJ serves on the board of Brooklyn Sports & Entertainment and Spring Place cultural board.
JJ has been featured in Pollstar, in Marie Claire as one of seven women featured in the music industry, has been named to Billboard women in power list three times and has been honored by TJ Martell as a Woman of Influence.